Why are consumers so in love with drinks that cost $3.99+ for two ounces and taste horrible? Because of all the wonderful things they do of course! Just watch this commercial:
Thursday, September 15, 2011
Energy Shots- Concentrated Awfulness
The beverage world hasn't been the same since Energy Drinks were released- well in 2004 it changed again and has been growing ever since. Most people have seen commercials for 5 hr Energy, which was the first of these 2 ounce, concentrated caffeine drinks. This article from the New York Times in 2009, talks about the price of the drinks (20 times more per ounce than a Coca-Cola!) and about the 700 million dollar industry.
Why are consumers so in love with drinks that cost $3.99+ for two ounces and taste horrible? Because of all the wonderful things they do of course! Just watch this commercial:
Why are consumers so in love with drinks that cost $3.99+ for two ounces and taste horrible? Because of all the wonderful things they do of course! Just watch this commercial:
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