Why would anyone enjoy getting up that early to go shopping with other tired, cranky, (crazy!) people only to be shoved, pushed past, have your sweater you were planning on buying ripped out of your hands, or worst case, trampled in WalMart? The answer: SALES! Consumers love the word sale and are willing to go out of their way to save a couple bucks.
I even witnessed customers climbing up walls to get to flip-flops that were only 50 cents cheaper than they normally are..
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